It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett
This one is important. Every single detail or information you post on varied social media platforms is read by thousands across the globe and it practically forms a permanent record as well. As a professional, you should be aware of the fact that your competitors are constantly keeping a check on your activities. Let me explain this with the help of an example – I have my own business and I have set alerts every time my competitors post anything on the social media platforms.
Alas, the social media scene is filled with all those professionals who use their social media account for both personal and business reasons. Most of the people just don’t have the idea what negative effects their personal comments or views make on other people’s mind.
Yes, there are social networks having the ability to separate personal and business profiles. Well, this certainly is beneficial and should be used extensively. For instance – a real estate professional using social media to engage with their market can end up destroying his career with posts related to politics and religion. On the other hand, you can use the professional profiles offered by most of the social networks.
If you are familiar with this professional social community, then it is a big NO. Make sure you completely understand the motive of making this network i.e. easily reaching one professional by another professional. If you are posting your holiday pictures, a picture of your pet, or even posting inspirational quotes are considered unprofessional and at time offensive as well.
When you post unprofessional stuff on a popular professional community like LinkedIn, it makes the people wary of you and it certainly destroys the trust element and not to mention destroying your professional standing as well. On the other hand, when you post relevant and useful stuff that really helps people to understand your profession is totally acceptable.
As a professional, your audience always expects a purpose or intention behind whatever you say or express. Before you go ahead and post anything, make sure you have asked yourself the following three questions –
Always think whether the information you are posting will benefit your audience or what is the purpose behind the post? Always remember that your goal should be to stay in the business category and you should be in the minds of your audience. Well, on the contrary, if you are not having any positive purpose attached with the post, then you will fall into social category.
Your social media content when posted with an image have more chances to be interacted with your target audience. You must have heard the famous saying – an image is worth 1000 words which is helpful when social media major Twitter only allows 140 characters. Images tend to appear more prominently on different social media networks and the popular social networks Snapchat and Instagram are based on visual content.
The key purpose of social media is to help people socialise. When you are sharing things from your own website, people tend to understand that your views are the only ones that have substance. Of late, there have been Google SEO updates where self-centred sites have been banned.
It’s simple, the more value you are offering to your audience, the more valuable you get to become and remember it does not matter from where that value comes from.
Well, without giving a second thought, video is one of the most popular and prevalent forms of media. Today, there are so many live streaming apps & websites and they are growing in popularity. If you choose to market your business in this manner, you will be in a better position to target large number of audience as increasing number of people are choosing video content as their key source of accumulating information.
Whether it is for entertainment or education purpose, live streaming videos can really play a pivotal role in your social marketing.
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