“Many people are unmotivated, not because they have a great reason to be, but rather because they have not been given a great reason to be motivated & engaged”
[otw_shortcode_dropcap label=”N” font=”Dancing Script” background_color_class=”otw-blue-background” size=”large” border=”border” border_color_class=”otw-silver-border” shadow=”shadow”][/otw_shortcode_dropcap]ow that we have completed the identification and analysis of all our stakeholders (read here about how-to) it is time to develop our stakeholder engagement strategy.
The PMBOK gives this definition to the above activity:
“Manage Stakeholder Engagement is the process of communicating and working with stakeholders to meet their needs/expectations, address issues as they occur, and foster appropriate stakeholder engagement in project activities throughout the project life cycle. The key benefit of this process is that it allows the project manager to increase support and minimize resistance from stakeholders, significantly increasing the chances to achieve project success.”
We all know that a win-win strategy, in a conflict resolution, is a process that aims to accommodate all disputants; of course, in the beginning there wouldn’t be a conflict to solve and the identified strategies should help us to better manage relations among all the actors.
Let’s start documenting the results of our analysis in a spreadsheet table which lists each stakeholder or group and their place on the interest/influence matrix. Let’s add two columns and use one to describe their goals and the other to identify win/win strategies for engaging with them.
Our final “Stakeholder Engagement Plan” table should look something like this:
Stakeholder Engagement Plan
These two areas will require some effort, but it is well worth the time as it will help us to ensure that our stakeholder engagement strategy is focused and effective.
Now that we know who our stakeholders are and what they want, it’s time for us to put the results of our hard work into action, developing the effective stakeholder engagement plan.
Using the information gathered in the previous steps, let’s write a communication and reporting plan that documents:
Our final deliverable should look something like this:
Communication and Reporting Plan
We shouldn’t forget to make use of technology to engage our stakeholders in a more effective way; some examples could be webinars, video conferencing, internet, intranet, and so on.
Let’s remember that, to get our message across, we may need to use more than one channel. Some people won’t read emails that are longer than two paragraphs, but they just might listen to a podcast or login to a webinar.
Here some examples of alternative channels we could use to get our message across
We could also consider using podcasts, keeping a blog or setting up a stakeholder forum.
Each of these approaches has pro and cons when it comes to engaging with our stakeholders. We should combine these approaches and use a channel that is appropriate to the interest and influence of our stakeholder audience.
I’m an enthusiastic and highly motivated PMP and Prince2 (Foundation) Senior Program Manager with 16+ years experience in the Healthcare industry. I often work in highly pressurized and challenging environments, managing a large-scale software development program up to an order value of €6M. I’m extremely professional in approach and behaviour, adaptable to change, very meticulous, collaborative, energetic, resilient, innovative, proactive and pragmatic. I’m passionate about process improvement, technology innovation, knowledge sharing techniques and how businesses can capitalize on social media integration. My greatest strength is helping to focus my organization’s efforts on the activities necessary to achieve strategic goals and objectives in order to consistently meet both the customer’s and business’ needs; on time and under budget.
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