You can have data without information, but you cannot have information without data. – Daniel Keys Moran
Before you start collecting your data, you’re going to need somewhere to store it all. This is much like a paper storage system, only on your computer. There are multiple ways you can approach this. First, you can dedicate an entire drive on your computer to data storage, whether this is partitioning a drive or using a USB flash drive.
Make sure you keep things nice and organized by setting up folders and use accurate file names so you can find your way around your documents easily. This makes things so much easier when it comes to you or your team finding the exact file you need when you need it. For mainly text-based websites, such as Writing Populist, you may be able to store everything you need simply on your website hosting provider.
As your business grows, so will the amount of data that your business has which is why it’s so important to assess and predict what you’re going to need. This means you’ll need to think about how much storage space you’re going to need, where you’re going to put and keep this storage space and any software you may need to make things easier.
One of the best to approach this task is by creating a data storage policy, and how it can be effective you can make it. The more effort and time you put into this step, the easier your data management strategy will be in the future. For some businesses, especially in this day and age, you may want to look to towards cloud storage as an effective and universal method for storage.
Granted, your business might not be the size of some of the more global corporations, but the security of your data is still essential. This is especially important if you’re holding mailing lists with all your customer’s email addresses. If a hacker was to get hold of your mailing lists, this could put your company in a lot of trouble.
Fortunately, there are several steps you can take to stop this being a problem, or at least minimising the risk of it happening to you. One of the most effective yet simple ways to do this is by having computer software set up on your computer and on your internal and external networks.
There is a tonne of services available that cater to businesses such as Norton or McAfee. You can have a list of leading business security providers created for you by Australian Reviewer.
A lot of the data you’ll have, with your basic business content and media aside is data on your customers. By analyzing your customer data, you’ll be able to track and monitor how your businesses behave and how they are using your services.
These are essential for you to be able to improve your services as well as your overall customer experience. For example, you could have a list of all your best-selling products. At the top, you’ll have your number one best seller. Use this information to see why this is your best-selling. Is it a popular product that’s relatively sought after and you’ll want to invest in more products like it?
Maybe you’re just marketing it really well, and these are strategies you can use on your lower performing products. However, you choose to use your data, be smart and think outside the box on how to use it. For example, State of Writing use their data to see what their most popular content is so they can replicate and produce high-performing articles in the future.
There’s no point in spending all this time setting up your data storage system and collecting all your data if, in one accident or unforeseen circumstance, it all gets deleted. Make sure you have at least one backup available should anything happen.
For example, if you’re using a USB drive and you accidentally knock it out of your computer, there’s the possibility that the file corrupts, irretrievably. Backup regularly and keep your backup in a safe and secure location. Make sure you and your team make a habit of doing this!
Rachel Summers has been a social media manager for seven years, working on a variety of companies, both big and small, including Revieweal, a leading custom writing service. In his free time, Rachel also helps and advice a variety of small and start-up businesses on their social media strategies.
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